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Case study
Preparing a project for ICO

Ambex

The world's first exchange for miners
Customer country
Development timeline
Budget
Made in collaboration with
Team
Ukraine
August 2017 → December 2017 = 90 days
$10 000
7 experts
2 engineers
2 managers
2 consultants
1 video editor
Files

Goal

1. Prepare the world's first exchange for miners for ICO.
2. Configure the ability to accept cryptocurrency to a multi-signature wallet for several stakeholders.
3. Conduct a marketing campaign to raise funds.

About the product

Promotion video

Promotion

It took a total of 90 days to complete and promote the ICO.

Over this time:
• Wrote a White Paper.
• Prepared press releases.
• Set up a massive email campaign.
• Created materials for YouTube reviews, filmed promo videos.
• Prepared a multi-signature wallet for risk diversification purposes.
• Consulted with legal firms to clarify the details of implementation.
• Talked with the owners of the largest crypto farms and crypto exchanges.
• Wrote an Ethereum smart contract to exchange cryptocurrency for Ambex coins.
• Placed posts on blockchain forums to cover the event, corresponded with crypto investors in 4 languages.
• Researched the feasibility of launching an ICO. We analyzed the number of miners, the market capacity. We assessed the cost of equipment, depreciation, and the perspectives of using the equipment.
• Compared the data we obtained with the amount of fiat money and saw an opportunity in creating a tool for bringing capital into mining.

Promotion campaign

A multi-signature wallet
We have set up a multi-signature wallet for accepting BTC, ETH, USDT.
A massive email campaign
We engaged with well-known crypto bloggers to announce the product release.
We set up an email campaign for 500 000 recipients.
YouTube promotion

Result

Technologies

Blockchain Ethereum

Copay API

HTML5

JavaScript

PostgreSQL

Solidity

Team

Product Owner
Georgiy Terekhov
Lead Engineer
Victoria Yaremenko
Gregory Tkach
Project Manager
Engineer
Alex Makarov
Consultants
Igor Akulov
Alexey Kazantsev
Andrey Masyuk
Video Editor

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2017 April
2018 April
Platform for selling Instagram photos
Convenient and secure service for instant messaging and calls between company employees
LLC INHALE TECH
24 Medychna Street, Kamyanske, Ukraine, LLC ID: 43987222
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LLC INHALE TECH, 24 Medychna Street, Kamyanske, Ukraine, LLC ID: 43987222