Case study
Preparing a project for ICO

Ambex

The world's first exchange for miners

Customer country

Development timeline

Budget

Made in collaboration with

Team

Nakitel

Ukraine

August 2017 → December 2017 = 90 days

$10 000

7 experts

2 engineers
2 managers
2 consultants
1 video editor

Files

Presentation

Goal

1. Prepare the world's first exchange for miners for ICO.
2. Configure the ability to accept cryptocurrency to a multi-signature wallet for several stakeholders.
3. Conduct a marketing campaign to raise funds.

About the product

Ambex is the world's first exchange for miners. The platform brings together crypto farm owners, investors, brokers, and equipment manufacturers.

Amber SE offers support to both investors and miners. It provides a wide range of services and facilitates investment and development of mining enterprises at all stages.

The miners get consulting services, legal assistance, and technical support; while the investors get insurance, audit, analytics, and crypto farm index update.

Promotion video

Promotion

It took a total of 90 days to complete and promote the ICO.

Over this time:
• Wrote a White Paper.
• Prepared press releases.
• Set up a massive email campaign.
• Created materials for YouTube reviews, filmed promo videos.
• Prepared a multi-signature wallet for risk diversification purposes.
• Consulted with legal firms to clarify the details of implementation.
• Talked with the owners of the largest crypto farms and crypto exchanges.
• Wrote an Ethereum smart contract to exchange cryptocurrency for Ambex coins.
• Placed posts on blockchain forums to cover the event, corresponded with crypto investors in 4 languages.
• Researched the feasibility of launching an ICO. We analyzed the number of miners, the market capacity. We assessed the cost of equipment, depreciation, and the perspectives of using the equipment.
• Compared the data we obtained with the amount of fiat money and saw an opportunity in creating a tool for bringing capital into mining.