Case study
Website development and promotion

ANGEL VOICE

Vocal competition

Customer country

Development timeline

Budget

Advertising budget

Team

$2 000

Ukraine

2021 July → 2021 August = 20 days

$8 000

5 experts

1 account manager
2 web constructors
1 marketer
1 designer

Site

angelvoice.com.ua

Goal

To help with vocal contest arranging.

Advertising banners

Website development and promotion

In 20 days we:
• Developed website UX.
• Created a website on Tilda.
• Redesigned the site.
• Created 20+ advertising banners.
• Prepared the site for advertising: connected analytics systems, SEO optimized.
• Prepared an advertising campaign in 5 stages:

○ About the competition
○ Advantages of the competition
○ Video invitation from the jury
○ End of application submission
○ Countdown

Jury banners

Promotional video

Marketing and sales

Total Spent

1 886$

CPC

3.0%

0.06$

CTR

CPM

1.87$

Impressions

428 059

996 743

Reach

Clicks

29 916

Sales

150+

Video invitation from the jury

UX CRM

CRM functionality

In 15 days, we developed the first CRM on the market for managing a creative competition with the following functionality:
• Conducting competition in 2 rounds.
• Registration of participants by QR codes.
• Personal account for each member of the jury.
• Display the queue of participants on the screen in real time.
• Segmentation of participants by age and level of performance.

Creative contest CRM demo

Screenshots of the site V1

Product features

Star jury

The jury was represented by industry experts and stars of all-Ukrainian vocal competitions

Own CRM

The first vocal Ukrainian competition with a prize in cash

Developed a product for managing creative contests

The prize pool is 50 000 ₴

Screenshots of the site V2

Result

• Created a website for a vocal competition in 2 calendar weeks.
• Developed the first MVP in the CRM market for managing creative contests.
• Prepared and launched an advertising campaign in 20 days, which brought a 150+ sales as a result.