Case study
Development and promotion of online store DrookBook

DrookBook

Online store of books that are printed on demand
Customer country
Development timeline
Budget
Advertising budget
Team
Ukraine
2020 April → 2022 January = 200 days
$10 000
9 experts
1 technologist
1 project manager
3 assistant managers
1 designer
2 marketers

Goal

• Set up sales channels.
• Create content for typography.
• Create a website and content for an online bookstore.

Site screenshots

Content development

• Created 50+ banner ads.
• Prepared for printing 2 posters.
• Made a website redesign of 20+ pages.
• Prepared books for printing, including: ≈50 illustrations, ≈20 covers.

Book covers

Operational management

• Set up Teletype for communication with customers, processed 1000+ requests.
• Synchronized data for 5000+ orders in Tilda CRM, Google Sheets, Airtable and Nova Poshta.
• Set up an order confirmation process using Airtable and Zadarma, contacted 400+ customers.
• Created bots in ManyChat for auto-replies and processed 3500+ applications in Instagram, Facebook Messenger, Telegram.

Square advertising banners

Marketing and sales

Total Spent
21 532$
CPC
3.7%
0.08$
CTR
CPM
3.36$
Impressions
5 596 696
11 741 764
Reach
Clicks
432 169

Product features

Exclusive Products
A print house prints books that publishers don’t print: free licensed products.
Full cycle printing house
The main processes are carried out within the company: layout, cover preparation, printing, logistics.
Print on request
Printing books from 1 copy.
International shipping
Created products have been shipped to 15+ countries.

Vertical advertising banners

Used marketplaces

Avito

eBay

IZI

OLX

Prom

Result

• Created an online store.
• Set up and automate logistics.
• Set up and automate sales on the site.
• Set up and automate sales on 5 marketplaces.

Technologies

Google Apps Script

Tilda

ManyChat

Integromat

Google Sheets

Nova Poshta

Airtable

Teletype

Team

Product Owner
Gregory Tkach
Project Manager
Sergiy Tatarchuk
Liliia Romaniukha
Technologist
Marketers
Taras Vizniak
Olena Markelova
Assistant Managers
Liubov Hoshko
Ihor Ivanchenko
Artem Karcev
Designer
Artur Sorsoryan

I want to

Text, art, video, animation on this page are owned by Inhale Tech, Ukraine.
2021 August
2022 March
Development of a marketing site
for a marketplace of educational courses
Website development and promotion
LLC INHALE TECH
24 Medychna Street, Kamyanske, Ukraine, LLC ID: 43987222
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Our Approach
Bilateral NDA
Development Agreement
LLC INHALE TECH, 24 Medychna Street, Kamyanske, Ukraine, LLC ID: 43987222