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Case study

Human Agency

A crowdfunding platform for advertising campaigns developed from scratch
Customer country
Development timeline
Budget
Team
USA
January 2018 → July 2019 = 500 days
$130 000
10 experts
2 managers
8 engineers

Target

Develop a tool for launching advertising campaigns and raising funds.

About the product

Human Agency is an aggregator for SMM, digital marketing, and advertising campaigns that are up for crowdfunding.

The startup was initially planned as a social tool to support candidates before the election. A user posts an advertising campaign on the platform and raises funds by having other users support it.

The initial plan was to launch the advertising campaigns on:
• Google;
• Facebook;
• Instagram.

Potentially Twitter and Snapchat.

Development

It took 500 days to develop.

The features we implemented:
• Authorization via Facebook and email.
• Data collection panel for efficiency analysis.
• A standardized interface for placing ads on all connected websites.
• Facebook API, Instagram API, Google API for advertising campaigns.

Product features

Automated Advertising
After targeting is set up, automated ads are launched on Facebook, Instagram, Google in a smart investment mode. You can launch one advertising campaign or a few at a time. The application will determine which of your campaigns is the most effective and pay for it.
Crowdfunding
With this platform, one can propose an advertising campaign and let other users generate funds for it, just like Kickstarter does.

Screenshots

Result

Technologies

AWS

DigitalOcean

FB API

Google Ads

HTML5

Instagram API

PostgreSQL

React

Redis

Ruby

Ruby on Rails

Team

Product Owner
Ben Xue
Engineers
Mike Menne
Chance Graf
Alexander Beznos
Alexander Makarov
Andrey Zhmaylo
Vitaly Paliy
Eugene Chayka
Technical Director
Lead Engineer
Vladimir Pokropivny
Project Manager
Vladimir Solin

I want to

Product software, art, video, and animation listed on this page are the property of "Human Agency", USA.
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Have to do
Budget
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2018 February
2018 September
Development of web-service for account creating
Development of software towards Bluetooth-equipment for shooters
LLC INHALE TECH
24 Medychna Street, Kamyanske, Ukraine, LLC ID: 43987222
Links
Development
Digital marketing
Contacts
Links
Cases
Pricing
Vacancies
How we work
Bilateral NDA
Development Agreement
Development
Websites
Apps
Games
E-Commerce
Web services
Digital marketing
In search engines
Ad targeting
LLC INHALE TECH, 24 Medychna Street, Kamyanske, Ukraine, LLC ID: 43987222