Development of web service «Human Agency»

Case study

Human Agency

A crowdfunding platform for advertising campaigns developed from scratch.

Customer country

Development timeline

Budget

Team

USA

January 2018 → July 2019 = 500 days

$130 000

10 experts

2 managers
8 engineers

Target

Develop a tool for launching advertising campaigns and raising funds.

About the product

Human Agency is an aggregator for SMM, digital marketing, and advertising campaigns that are up for crowdfunding.

The startup was initially planned as a social tool to support candidates before the election. A user posts an advertising campaign on the platform and raises funds by having other users support it.

The initial plan was to launch the advertising campaigns on:
• Google;
• Facebook;
• Instagram.

Potentially Twitter and Snapchat.

Development

It took 500 days to develop.

The features we implemented:
• Authorization via Facebook and email.
• Data collection panel for efficiency analysis.
• A standardized interface for placing ads on all connected websites.
• Facebook API, Instagram API, Google API for advertising campaigns.

Product features

Automated Advertising

After targeting is set up, automated ads are launched on Facebook, Instagram, Google in a smart investment mode. You can launch one advertising campaign or a few at a time. The application will determine which of your campaigns is the most effective and pay for it.

Crowdfunding

With this platform, one can propose an advertising campaign and let other users generate funds for it, just like Kickstarter does.

Screenshots

Result

While we were working on it:
• The product was re-pivoted 5 times.
• The project name was changed 5 times.
• We developed an aggregator for advertising.
• We created a team of 30 people who worked remotely in Ukraine and the USA.